I ran across this video today on Upworthy (don't click that link unless you LOVE popups and ad shades). Abercrombie and Fitch CEO Mike Jeffries is an elitist douche and doesn't want the less attractive among us to wear his clothing.
So, Greg Karber made a trip to Goodwill and bought all the A&F stuff and gave it away.
I see "the other side" of the story, where Karber is using the homeless to represent the not-so-cool kids that "Old Biff Look-Alike" CEO Mike Jeffries doesn't see as fitting his brand. I totally get that.
But I also like sticking it to the man. #FitchTheHomeless